Completed sale
DollyMix Boutique Retail & E-commerce Business Acquisition by Slick Stitch
DollyMix Boutique provides high quality personalised baby and children’s clothing and accessories provider. Over the years the business has developed a strong online presence. This has resulted in the business benefitting from year on year growth, achieving turnover in excess of £600,000 last financial year.
Knightsbridge was instructed with the sale of the business, in order to achieve further growth.
Due to the business’ excellent reputation and strong customer base the business attracted a wide range of interest. In total 17 interested parties came forward which resulted in three viewings. The eventual buyer was found by Knightsbridge’s inhouse NDA matching system, and was sourced before the business was fully broad to market.
The acquisition will see the current owners remaining with the business for the next three years. The final offer came from a trade buyer, as a bolt on purchase.
Slick Stitch chief executive Inder Jain said: “DollyMix is a unique business rapidly built through social media and key online influencers.
“Kaan and Farren have done a fantastic job building such a great business so quickly, hats off to them.
“It’s a perfect strategic fit with the rest of our B2C ecommerce portfolio servicing a lot of the same demographic and we can’t wait to start working with the great team in Manchester to realise the massive international potential of the business.”
Kaan Selcuk, DollyMix managing director, added: “Joining Inder and his team is a dream come true! Together we can now fulfil our full brand aspirations and become the UK’s largest online personalisation business.
“The technology and fulfilment models we now have access to will mean our customers will receive an unparalleled service proposition giving us a true edge over the competition.”
DollyMix Boutique was advised by Knightsbridge Senior Sales Negotiator Sara Manville.