How Adornment by Gilli Reeves Retail & E-commerce Was Sold to private buyer | Case Study

Adornment by Gilli Reeves is a well-established e-commerce business selling homeware-based gifts and greeting cards. The business benefits from the founders’ excellent interior design and textile design training and experience. The business was established in 1991 as a trade stall with the ecommerce element being added in 2002.

Knightsbridge was instructed with the sale of the business in order to facilitate the owners’ retirement plans. Due to the long business history, Adornment by Gilli Reeves saw high levels of interested parties, with the successful offer coming from a private individual.

The new owner intends to grow the business and undertake modernisation of the website and current systems.

The deal was overseen by Nick Lyddon, Knightsbridge Commercial Executive.